And you can be one of them, even
if you have no experience.
One skill will get you to this
level of success faster than any other: the ability to promote yourself
with confidence. What’s more, it’s a skill you can
easily master without spending a lot of time or money.
Many successful self-employed
professionals have learned the secrets of self-promotion, but
there’s never been a single, comprehensive guide to get you
started…until now.
This fast-reading, 168-page book
(only available in hard copy, not electronically) is jam-packed with
proven techniques that will show you how to painlessly build and grow
your business.
Are
any of these worries holding you back?
“I don’t have much money for marketing.”
“I don’t have time for self-promotion.”
“I’m not organized.”
“I’m new to the type of work I’m
soliciting.”
“I’d love to strike out on my own, but
I’m scared.”
“I don’t want people to think I’m
pushy.”
Ilise Benun’s The Art of Self Promotion
will show you how to overcome all of
these challenges, and many more!
An exclusive guide to the most
profitable self-marketing secrets from 20 years of business mentoring
Whether you’re
starting out in business or just want a quick
“refresher” in self-promotion basics, The
Art of Self Promotion will give you hundreds of
proven strategies guaranteed to increase your visibility, your client
base, and your profits.
You’ll learn how to get noticed, how to know exactly what
potential clients need, and how to get paid what you deserve. Ilise
will show you what marketing tasks you need to do regularly, and how to
make them seem effortless. And instead of pounding the pavement looking
for work, you’ll discover how to get prospects in your target
market to come to you.
You’ll quickly develop
the skills and confidence you need with easy routines based on two
decades of Ilise’s work with successful business clients.
These proven strategies will save you hours, months, or even years of
frustrating trial and error and costly marketing mistakes.
Ilise has been revealing these
valuable techniques in her live appearances for years. Now, for the
first time, everything you need to know about the basics of self
promotion is available in The Art of Self Promotion.
Do you hate promoting
yourself? This book makes it easy.
Self-promotion is an effective
and easy skill that anyone can learn. Yet many creative entrepreneurs
run into roadblocks like these:
“I
don’t want people to think I’m pushy.”
“I prefer to focus on the creative side of my
work…quality should speak for itself.”
“My mother taught me not to brag.”
But challenges like these
won’t hold you back when you put the same methods used by
successful professionals to work for you. The Art of
Self Promotion will show you how to grow your
business easily and painlessly. Here’s what successful small
business owners have to say about Ilise’s self-promotion
secrets:
“I
am timid, shy, and non-assertive, but with Ilise Benun’s
guidance and advice, I have been able to overcome my natural tendencies
and earn millions of dollars in my own business.” Bob Bly,
direct mail copywriter, www.bly.com
"When
I began the Marketing Mentor Program with Ilise two years ago, I had no
previous experience in marketing. Today, as a result of our work
together, I have been able to get over thirty meetings with prospective
clients for our company, I have also been responsible for bringing in
eleven new projects." Suzie Goldman, Films for Industry
“My
site gets rave reviews and I've picked up three new clients in the last
month alone!” Collin Dayley, Direct Response Copywriter
& Consultant,
Once you’ve read
Ilise’s The Art of Self Promotion,
you’ll find it easy to master profitable self-promotion
skills like these:
- How to be
persistent without being a pest
- How to talk about
money
- 5 easy ways to
connect with clients, whether your relationship is online, via mail, or
face-to-face
- How to say no
without hurting your business
- How to take the
“cold” out of cold calling
- How to create an
email newsletter that will cut through the clutter and become the one
your prospects really want to read
- 13 ways to get free
publicity
- How to drive good
hot leads to your web site
- What never to put
on your home page
- And much, much
more!
The tips and techniques in Ilise
Benun’s The Art of Self Promotion
are guaranteed to put you and
your business in the spotlight—and help you develop the
lucrative business relationships you deserve.
"Click here to buy The Art of Self Promotion
now"
Here's the Table of Contents --
Look at all you can learn:
Chapter
1: Marketing is Not about You
|
7
|
|
Listen and Respond
----------------------------------------------------------
Be a Partner
-----------------------------------------------------------------
What your prospects need
---------------------------------------------------
Be a specialist
----------------------------------------------------------------
Be professional
---------------------------------------------------------------
Be what they need
-----------------------------------------------------------
Five ways to make it easy for your prospects
---------------------------------
Your name is not about you
--------------------------------------------------
Let your words do the work
--------------------------------------------------
|
7
7
7
8
8
8
9
9
9 |
|
Chapter
2: Marketing is Structure
|
11
|
|
What is this Thing Called
Structure? ------------------------------------------
We Need
Structure-----------------------------------------------------------
Thriving on
Chaos?-----------------------------------------------------------
Structure is the
Answer-------------------------------------------------------
Your Marketing
Challenges---------------------------------------------------
Big Goals and Little
Goals----------------------------------------------------
Like a Zoo or a Tight Ship…How Do You Run Your
Business?---------------
How to Talk About
Money--------------------------------------------------
Seven Basic Rules of the Office by Jim
Magruder-----------------------------
How to Make Your Marketing
Regular---------------------------------------
Four-Step Formula for a High Impact Thank you
Note------------------------
|
11
11
11
12
12
13
14
14
15
16
17 |
|
Chapter
3: Marketing is Connecting with Clients
|
18
|
|
What is a
Connection?--------------------------------------------------------
Online
Relationships----------------------------------------------------------
Keep
Connecting-------------------------------------------------------------
How to Make a
Connection--------------------------------------------------
Five Easy Ways to Make a
Connection---------------------------------------
Five Levels of Customer
Connection------------------------------------------
Listening to
Connect----------------------------------------------------------
Make a Connection on the
Phone---------------------------------------------
Make a Connection through the
Mail------------------------------------------
Nurture Your
Connections----------------------------------------------------
Connect Thru Follow
Up-----------------------------------------------------
Seize Every Chance to
Connect-----------------------------------------------
|
18
18
19
19
19
20
20
22
23
24
24
25 |
|
Chapter
4: Marketing is Giving
|
27
|
|
Are you a Selfish Self
Promoter?----------------------------------------------
Be
Magnanimous-------------------------------------------------------------
Gimmicks, Gadgets, and Other Tacky Marketing Tools that Work------------
Premiums to Stay Away From: Five Rules to
Follow--------------------------
Business Card
Bounty--------------------------------------------------------
Time for a New
Card?--------------------------------------------------------
Contributing to Your Community while Marketing
Yourself--------------------
Your Criteria for
Giving-------------------------------------------------------
Six Not Necessarily Easy but Extremely Valuable things You Can Do in
Your
Community-------------------------------------------------------------------
|
27
27
28
28
29
29
30
31
31 |
|
Chapter
5: Marketing is Storytelling
|
33
|
|
We Listen to
Stories----------------------------------------------------------
What Your Story Must
Have-------------------------------------------------
Ralph Morrison, Peddler of
Encouragement-----------------------------------
What Great Brands
Do-------------------------------------------------------
How to Tell Your
Story-------------------------------------------------------
Your Story in
Advertising-----------------------------------------------------
|
33
33
34
35
35
36 |
|
Chapter
6: What Exactly is Word-of-Mouth?
|
37
|
|
Consumers Rely on
It.--------------------------------------------------------
What is Word-of
Mouth?-----------------------------------------------------
How Did you Get
It?---------------------------------------------------------
Word-of-Mouth is Up to
You------------------------------------------------
What Makes People
Talk?----------------------------------------------------
The Difference between Word-of-Mouth and
Referrals-----------------------
Three Simple Steps to Stimulate Word-of Mouth by Michael E.
Cafferky-----
To Get Word-of-Mouth, You Have to Ask For
It-----------------------------
Three Ways to Get
Testimonials----------------------------------------------
Three Ways to Use
Testimonials----------------------------------------------
Quantum
Quote---------------------------------------------------------------
|
37
37
37
38
38
39
39
40
40
41
42 |
|
Chapter
7: Your List is Your Market (or Who Are You Marketing To?)
|
43
|
|
Commit to a
Market----------------------------------------------------------
Free Lists
Online?------------------------------------------------------------
Permission Marketing - Getting Prospects to Raise Their
Hands---------------
How to Make your Dream List a Reality
-------------------------------------
Four Simple Ways to get Prospects to Identify
Themselves--------------------
Should you Rent a Mailing
List?-----------------------------------------------
Seven tips for Profitable List Use and
Selection-------------------------------
Five Tough (but really important) Questions You Should Ask Your List
Broker - Before Renting a Mailing
List.-----------------------------------------------
List Rental
101---------------------------------------------------------------
|
43
43
44
45
46
46
46
47
48 |
|
Chapter
8: Tips are the future
|
50
|
|
What We
Want---------------------------------------------------------------
What We
Need---------------------------------------------------------------
Show What you
Know-------------------------------------------------------
How to Use Tip
Sheets-------------------------------------------------------
Top Ten Tip
Titles------------------------------------------------------------
How to do
How-To’s--------------------------------------------------------
The Vocabulary of Tips: Mix and
Match --------------------------------------
How to Create Eye-Catching, Skimmable
Tips--------------------------------
Of Course You’re an Expert - Eight Ways to Position
Yourself as One in the
Media------------------------------------------------------------------------
|
50
50
51
51
52
52
53
54
54 |
|
Chapter
9: Learning to Say No
|
56
|
|
Why do we hate to say
no?---------------------------------------------------
Ten Reasons to Turn Down a
Job---------------------------------------------
How to Decline with
Grace---------------------------------------------------
Customer Complaints – Six Ways to Turn Them into
Strategic Learning Tools
Prospects are People – Ten Things to Understand
about Your Prospects-----
|
56
56
57
58
59 |
|
Chapter
10: Direct Mail in the Information Age
|
62
|
|
Is Print
Dead?----------------------------------------------------------------
Mass Marketing is
Out--------------------------------------------------------
Direct Mail Doesn’t
Work----------------------------------------------------
Okay, Write an Intro
Letter---------------------------------------------------
Focus on Personal
Letters----------------------------------------------------
Cheap Direct Mail
Tricks-----------------------------------------------------
Postcards: a Beginner’s Direct Mail
Campaign--------------------------------
Cheap 4/c
Postcards----------------------------------------------------------
Do-it-Yourself
Postcards-----------------------------------------------------
Envelopes--------------------------------------------------------------------
The Ultimate Direct Mail Piece: the Thank-You
Card-------------------------
More Direct Mail
Tips--------------------------------------------------------
The Keyhole
View------------------------------------------------------------
|
62
62
62
62
64
66
66
66
67
67
67
68
68 |
|
Chapter
11: Does Advertising Ever Work?
|
69
|
|
What is
Advertising?----------------------------------------------------------
Does Advertising
Work?------------------------------------------------------
Isn’t Advertising
Expensive?--------------------------------------------------
Where Should I Place my
Ads?-----------------------------------------------
|
69
70
70
71 |
|
Chapter
12: Fitting Follow Up into Your Life
|
72
|
|
After a
Mailing----------------------------------------------------------------
Don’t Worry About
Response------------------------------------------------
Keep on
Marketing-----------------------------------------------------------
The Nitty Gritty of Follow
Up-------------------------------------------------
A Primer of Follow Up
Lingo-------------------------------------------------
Client Fitness
Checklist-------------------------------------------------------
|
72
72
72
73
74
75 |
|
Chapter
13: You? A Publisher?
|
77
|
|
Dealing with Information
Overload--------------------------------------------
To Publish or Not to
Publish--------------------------------------------------
Newsletter as Marketing
Tool-------------------------------------------------
Promotional vs.
Subscription--------------------------------------------------
Promoting Yourself in a
Newsletter-------------------------------------------
How to Use Your
Newsletter-------------------------------------------------
So You’ve Decided to Publish a
Newsletter-----------------------------------
Frequency--------------------------------------------------------------------
What about those Boilerplate
Newsletters?------------------------------------
What about a Mini
Newsletter?-----------------------------------------------
Printing and
Mailing-----------------------------------------------------------
Newsletter
Worksheet--------------------------------------------------------
The Elements of a
Newsletter-------------------------------------------------
Ideas for Original
Material----------------------------------------------------
If You Use Unoriginal
Material------------------------------------------------
Tone--------------------------------------------------------------------------
|
77
77
78
78
78
79
79
80
80
80
81
81
81
82
82
83 |
|
Chapter
14: The Doable Marketing Plan
|
84
|
|
What’s a
Marketing Plan?----------------------------------------------------
A Marketing Plan is a
Structure-----------------------------------------------
Do I Have a
Plan?------------------------------------------------------------
Marketing Plan =
Freedom---------------------------------------------------
How to Create Your One Page Marketing
Plan-------------------------------
|
84
85
85
86
86 |
|
Chapter
15: Do It Yourself Public Relations
|
88
|
|
The power of the
media-------------------------------------------------------
Publicity Can Bring
Exposure-------------------------------------------------
How Publicity Really
Works--------------------------------------------------
Put Yourself in Their
Shoes---------------------------------------------------
What’s Fresh About
You?----------------------------------------------------
14 Tips for Getting an Editor’s
Attention--------------------------------------
Seven Kinds of
Publicity------------------------------------------------------
|
88
88
89
89
90
90
92 |
|
Chapter
16: You Probably Don’t Need a Brochure
|
94
|
|
What is a
Brochure?----------------------------------------------------------
You May Not Need a
Brochure----------------------------------------------
So, Do You Need a
Brochure?-----------------------------------------------
So You’ve Decided to do a
Brochure-----------------------------------------
Creating your Promotional
Piece----------------------------------------------
Creating Materials That Don’t Get
Tossed------------------------------------
Eight Brochure
Don’ts--------------------------------------------------------
|
94
94
94
95
96
98
98 |
|
Chapter
17: Taking the cold out of cold calling
|
100
|
|
Research Calls Can Take
the Sales Edge Off----------------------------------
Follow up Calls Can Double Your Response
Rate----------------------------
Maintenance
Calls------------------------------------------------------------
Getting Over Phone
Fear-----------------------------------------------------
Be the Squeaky
Wheel--------------------------------------------------------
Call First or Send
First?-------------------------------------------------------
Nine Tips to Painless
Phoning-------------------------------------------------
Nine Tips for Voicemail
Marketing--------------------------------------------
Voicemail
Marketing----------------------------------------------------------
|
100
101
101
102
102
103
103
104
105 |
|
Chapter
18: Networking is Talking about your Work
|
108
|
|
Being
Visible------------------------------------------------------------------
Networking
Is…--------------------------------------------------------------
Finding Low-key
Environments-----------------------------------------------
Doing More Than Exchanging
Cards------------------------------------------
Don’t Rush
Away-------------------------------------------------------------
Tips for Business
Wallflowers-------------------------------------------------
“I Don’t Know What to
Say…”----------------------------------------------
Keeping in
Touch-------------------------------------------------------------
|
108
108
109
109
109
110
110
111 |
|
Chapter
19: Online Stuff Part 1 – All About Linking
|
112
|
|
There Are All Kinds of
Links-------------------------------------------------
Linking for
Credit-------------------------------------------------------------
How to Find the Right
Sites---------------------------------------------------
Offer Something that
Matters-------------------------------------------------
Three Things Getting Links from Other Web Sites Does for Your
Site---------
Top Ten Questions to Ask
Yourself-------------------------------------------
How to Approach Sites for
Links---------------------------------------------
Linking is About
Relationships------------------------------------------------
A Link is an
Endorsement-----------------------------------------------------
Linking is
Community-Building------------------------------------------------
Link
Locally------------------------------------------------------------------
Linking is a Way to Combat the Inevitable Fees for Search Engine
Placement-
Do’s And Don’ts of
Linking---------------------------------------------------
The Ideal
Link----------------------------------------------------------------
|
112
112
113
113
114
114
115
116
117
117
117
118
118
119 |
|
Chapter
20: Online Stuff Part 2 - Email
|
121
|
|
How to Get Your Email
Messages Read--------------------------------------
The Five Essential Elements of Your Email
Messages:-------------------------
Send Only One Thought per
Message-----------------------------------------
How to Turn Email into
“Me-mail”--------------------------------------------
Me-mail, not
Spam-----------------------------------------------------------
Spam is
Relative--------------------------------------------------------------
Email Marketing Strategy
#1--------------------------------------------------
How to Send Regular
Updates------------------------------------------------
Email Marketing Strategy
#2--------------------------------------------------
Email Marketing Strategy
#3--------------------------------------------------
Email Marketing Strategy
#4--------------------------------------------------
How to Do Cold Email Marketing That Gets a
Response----------------------
|
121
121
122
122
123
123
123
124
125
125
127
128 |
| |
|
Ilise Benun: one of the
nation’s top marketing coaches
Ilise Benun is nationally known
for helping people discover effective ways to promote themselves and
their businesses. She is the author of the books, Stop Pushing Me
Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career
Press, 2006), Self Promotion Online (HOW Design Books), Designing
Websites:// for Every Audience (HOW Design Books), and Public Relations
for Dummies (2nd Edition, Wiley, 2006).
Ilise is the co-founder of
Marketing Mentor and works closely with small business owners, teaching
them how to painlessly promote their businesses. She has been featured
in national newspapers and magazines such as The New York Times, The
Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence,
Working Woman and many more.
Stop worrying about finding new
business
Successful self-employed
business owners know there’s only one way to stop worrying
about where their next paycheck is coming from…having plenty
of projects in the pipeline. And filling that pipeline happens
virtually by itself if you market yourself regularly. Ilise will show
you how to make it happen.
The Art of
Self Promotion is filled with valuable strategies
you can put to work right away, and at very little cost. Even if you
only use a few of Ilise’s proven techniques, you’ll
quickly discover how easy it is to make yourself known to the prospects
most likely to become your best clients. Best of all, you’ll
enjoy what you do more knowing that you have an effective marketing
plan in place.
With Ilise Benun as your guide,
you’ll never have to worry about where your next project is
coming from. In fact, you may have to pick and choose among the best
your prospects have to offer!
Best of all, the profitable
secrets contained in The Art of Self Promotion
are guaranteed to improve your bottom line, or we’ll refund
every cent.
Marketing
de-mystified…or your money back!
We’re so confident
that Ilise’s insights will make promoting your business easy
that we’ll fully guarantee The Art of Self
Promotion for up to a year.
Read The Art
of Self Promotion and create your marketing plan.
Put the strategies you learn to work for you for 365 days and track
your results. If you’re not better known and making bigger
profits from your target market in that time, we’ll refund
the full cost of your purchase with no questions asked. You can even
keep the book as our thanks for giving us a try.
Buy now - you have nothing to
lose!
Don't forget, not only do you
get 2 of Ilise's latest books for the
price of (the cheaper!) one, you also get our 100% money-back guarantee
if for any reason you are unhappy with your purchase . You can even
keep
the books as our thanks for giving it a try.
 (shipping
higher outside US)
|
